Career Atlas

Business & Management

marketing manager

Learned from 9 real résumés for this role.

Across 9 real U.S. résumés for a marketing manager, the most distinctive skills are Conversion Optimization, Product Promotion and Account Opening — each far more common in this role than across all résumés. This is the real skill fingerprint, learned from résumés, not a job description.

Conversion Optimization
33% have it · 2702.6× vs average
Product Promotion
33% have it · 1706.9× vs average
Account Opening
33% have it · 1297.3× vs average

Based on Futureful's analysis of 102,822 U.S. résumés (2026).

Skill fingerprint

ranked by distinctiveness

The skills that most define this role, more common here than across all résumés. The bar shows how distinctive; the % is how many people in the role have it.

conversion optimization
2702.6×
33% · N=3
product promotion
1706.9×
33% · N=3
account opening
1297.3×
33% · N=3
internet marketing
1247.4×
33% · N=3
community building
1118.3×
33% · N=3
product training
1081.1×
33% · N=3
data import
1013.5×
33% · N=3
product testing
982.8×
33% · N=3
community engagement
926.6×
33% · N=3
wordpress development
661.9×
33% · N=3
client liaison
569.0×
33% · N=3
marketing strategy
306.0×
33% · N=3
google adwords
294.8×
33% · N=3
email marketing
201.4×
67% · N=6

Where people go next

Real onward moves from dated work history.

Where people come from

The roles that feed into this one.

Not enough dated career history yet to show feeder roles.

We show honest gaps instead of guessing.

Common questions

Straight answers, every one backed by the real counts on this page.

What skills does a Marketing Manager need?

In 9 real résumés for this role, the most defining skills are Conversion Optimization (33% have it), Product Promotion (33% have it), Account Opening (33% have it), Internet Marketing (33% have it), Community Building (33% have it). These are the skills that separate this role from the rest of the workforce.

What do people in Marketing Manager roles move on to next?

From real dated work history, the most common next roles are Project Manager (67% of moves, N=6), Client Engagement Manager (33% of moves, N=3).

What roles lead into Marketing Manager?

Not enough dated career history exists yet to show which roles feed into this one, so we show an honest empty state.

Does this page show Marketing Manager salary?

No. Résumés do not carry pay, so Futureful holds no compensation data for this role and never invents a dollar figure. Every statistic here is a skill or career-move count backed by real résumés.

Where does this data come from?

The Futureful Career Atlas is built from 102,822 real US résumés, aggregated with no personal data. 9 of them are Marketing Manager résumés. Every number on this page is a count of real people, and thin pages are kept out of search. Full method: futureful.app/careers/methodology.

Every figure on this page is a real count over real résumés (N = résumés behind it). No salary is shown, we hold no compensation data, so every claim is a skill or frequency truth, never a dollar promise. How we count · Explore more roles →

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